Generation Pro has a pedigree of delivering unrivaled, cost effective, sustainable, national cycle events to your town or city, with its professional event management.
We work alongside national and international governing bodies, major event teams and local authorities, together with cycling groups, to deliver major events in a variety of towns and cities.
The events bring to host venues some of the world's best riders, and provide a platform for our future Olympic, World and National champions to shine
We aim to create large scale social impact via our innovative approaches to events and to inspire the next generation to embrace a healthy and active lifestyle, whilst promoting a sustainable mode of transport to communities
We engage throughout local towns economies to maximise the return on investment to business owners
We typically see a ROI ratio of £4 to every £1 spent on these events from Net Residual Impact
Ethos
Generation Pro work under the strap line of "Inspire The Next Generation", using cycle sport events as a means to inspire young cyclists to enjoy the scale and sensory aspects of a national level event like ours, to take on that inspiration and have a lifestyle built around healthy living. There are no ends to the benefits of this, whether future mental or physical health, this lowers the impact of our society in future years.
Inspiration
Generation Pro work uses a national circuit series event formats to bring size, structure, prestige, and coverage to your town and city. Using this as the foundation to showcase the countries best cyclists, delivering inspiration to the next generation.
These thrilling races bring footfall, economic boosts and align fully with your town or cities cultural and civic calendars.
